A runway success on the catwalk where Per Benjamin and Annette von Einem joined forces to present a magical show for florists in Sweden and Denmark. In a winter swept landscape, they brought a message of love and passion through the setting of a fashion show.
Annette and Per were to present a new kind of demo, a flower fashion show! Four times in four different locations – Stockholm, Goteborg, Helsingborg and Copenhagen. Apart from creating the floral designs, the biggest of all challenges was the transformation of two indoor parking garages, one old bomb shelter inside a mountain and an old 1900 century building into the settings for these flower fashion shows.
Avalanche collection of Meijer Roses was presented “en mass” in a dream of pastels of cream, salmon and powder pink. The theme was introduced with insights and explanations drom both designers. Then, during the actual presentation of the works by the models, the audience enjoyed them accompanied by music that reinforced the theme.
It was a week packed with emotions, passion, floral designs, happy designers and assistants, thrilled audiences and uncountable photos taken.